Fred founded ServiceNow in 2004. Prior to his retirement in 2017 Fred was the company’s Chief Product Officer; he worked with the company’s leadership and R&D teams to tune and deliver on vision and strategy. Prior to ServiceNow, Fred was the Chief Technology Officer for Peregrine Systems, and he founded Enterprise Software Associates. His products are used by thousands of corporations worldwide and have generated revenue in excess of one billion dollars.

As the founder of GigaOM, Om Malik is known throughout the industry for his passion, hard work and entrepreneurial spirit. For years, Om worked as a technology journalist at prestigious publications, including Forbes, Red Herring and Business 2.0. He is currently a partner at True Ventures, a venture capital firm focused on supporting the earliest stage founders and their teams. Om’s entrepreneurial experiences along with his industry vision make him an ideal resource for enterprise startups.

BJ Lackland is the CEO of Lighter Capital, a financial technology company investing in early stage software, SaaS, and tech services businesses. For the past 15 years, BJ has held positions on both sides of the fence of small business financing, including time as a VC and angel investor, the CFO of a public technology company, and an executive at startup technology companies. BJ’s experience in leading startups—and investing in them—gives him an unparalleled perspective on the complexities of starting a business from the ground up.